My advice has always been that if there’s anything you want to design or create you don’t have to wait for a client. This project might have miraculously proven me right. I was contacted by a client who wanted to launch a food truck in California that focussed on hand-crafted BBQ. He’d reached out because of a design concept I created years ago for a similar project called The Smoking Butt Brothers. Neither the Smoking Butt Brothers nor their beautiful truck existed in real life, but they piqued his interest enough to give me a shot at his truck.

I created a couple of dozen type treatments and lockups that were inspired by the “New School Done the Old Way” tagline as well as its location in California. A lot of the typefaces and graphic elements I utilized leaned into vintage West Coast nostalgia. The biggest challenge transforming the flat panels of this rolling brick into something with some contours and texture. The Citroën H Van was all of the inspiration I needed. Its corrugated body panels and modular design were exactly the extra touches that the wraps needed to transform this box trailer into a food truck classic.